In Weird Cat Club, developing a consumer goods brand for cats rooted in play, distortion, and collective weirdness. Although designed for animals, the brand deliberately breaks away from human-centered pet branding, instead embracing a worldview shaped by the true identity of cats, their strangeness, unpredictability, and exaggerated behavior. Inspired by weird and over-the-top feline visual language, the brand actively welcomes chaos, repetition, and imperfection, celebrating individuality through a playful system that resists conventional pet brand aesthetics.

Credits: Photos – Generative AI