Brand reimagining for Heymat, a Norwegian design brand that creates high-performance indoor and outdoor mats.

From Object to System – Reimagining the mat not as a decorative surface, but as a structured design system. By extracting the grids and geometric shapes inherent in their physical mats, these product elements are elevated into a cohesive visual language that forms the foundation of the new brand identity.

Credits: Images – Heymat